How to Run Business during Lock-down?
Article
"How to Run Business during Lock-down? "
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| Edited by Anupriya Asthana |
The current worldwide situation has hit the business and day-to-day life of human beings. The most affected sectors are a small-scale business and local vendors. They depend on their daily earnings and due to lockdown, they are not able to sell.
The last months of this closing
financial year have turned dramatically challenging for most of us. On the one
side, people need to calculate their taxes and on the other side, their work has been
put on hold.
The situation is crucial and
challenging for those who do have not much savings to pay their bills and the salaries
of employees.
So, the question arises of how to
sustain this economic storm. With some study and research, I have figured out a few
steps. I’m sure these points will be helpful in coping with current business
challenges.
Maintaining Customer Relationship
Customer relationship is very
important. We all know how competitive the work environment is. In such case-building trust and good relationship with customers is necessary to retain
them.
In the current time of lockdown, try
to get in touch with your customers especially those who are regular via phone email, or social network. You cannot afford to lose them just because of the lockdown. Small businesses can put their contact details on a display with a
message.
Customer Database
Maintaining the customer database is important to grow your business. This will help you further
in contacting customers and providing services. You can also keep track of
services and sort data based on regular customers or high demanding customers
or high spending or low spending customers. Once your customer database is
ready you can easily do follow-ups and keep in touch with them.
Door Supply
As per the government rule, we are
not allowed to go out or stand in a group. Authorities are continuously taking
care of this. But we also know that our daily needs such as perishable items, dairy
products, groceries, medicines, etc. can not be avoided.
So, if customers have your contact
details or you are approaching your customers, you can take orders on call and drop
them at their doorsteps. This will reduce the number of people on the roads.
Advance Booking
In businesses like logistics,
inventory, etc. advance booking can be helpful. You can book slots in advance with
some percentage of payments as well. This will help with the figures of your
account and provide smooth operation once the shutdown is over.
Go Digital
Digital transformation is very
helpful during the times of crises such as global shutdowns. After all, it’s the
digital world that is helping us to work from home. You need to keep showing your
presence in the digital world. So, it’s very important to go digital. If your
business is not present on the digital platform, now is the time to go digital with
all possible and available resources. Taking the help of social media platforms
such as Facebook, Twitter, Instagram, and LinkedIn is easy and anyone can manage.
Also, don't forget to check the security settings. With increasing traffic in the digital world, security is also very necessary. take relevant measures before going live and sharing details.
Note: With all the above-mentioned points it's very important to maintain kindness and follow rules and regulations set by the Government of your country.
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